The Top Five (5) Trade Shows in the World Use Custom-Branded Carpets

Industry-related trade shows, much like award ceremonies, involve presentations, keynote speakers, welcome receptions, and elegant gala affairs that usually conclude the event. Here are details and descriptions of the top five (5) trade shows in the world that use custom-branded carpets for their events. Learn about these industry-related trade shows and conferences, their founding, locations, and how custom-branded carpets and custom-printed carpet runners, mats, and event rugs are favorably used to benefit these trade shows and their members.

red carpet

CES (Consumer Electronics Show)

Founding: CES was founded in 1967 by the Consumer Technology Association (CTA).

Location: Las Vegas, Nevada, USA

Description: CES is one of the largest and most influential trade shows in the technology industry, showcasing the latest innovations in consumer electronics, software, and digital technology. The event attracts industry professionals, innovators, investors, and media from around the world.

At the CES, custom-branded carpets are strategically placed throughout the exhibition halls, conference rooms, and networking areas to create branded pathways, highlighting key areas, booths, and stages. These carpets often feature the logos of major tech companies, sponsors, and exhibitors, enhancing brand visibility and creating a cohesive visual identity for the event. These custom-printed carpet runners are utilized in high-traffic areas such as entrances and registration areas, welcoming attendees with branded designs that set the tone for the show. Additionally, custom-printed mats and event rugs are used in VIP lounges, media centers, and meeting rooms, adding a touch of luxury and professionalism to these spaces.

logo printed red carpet runner

MWC (Mobile World Congress)

Founding: MWC was founded in 1987 by the Lobby Group GSM Association (GSMA) and their initials stand for Global System Mobile Communication. It is through this lobby group that companies like AT&T, Verizon, and T-Mobile are able to pull resources and agree on practices.

Location: Barcelona, Spain

Description: Mobile World Conference is the leader trade show for the mobile communications industry, featuring exhibitions, keynote presentations, panel discussions, and networking opportunities for professionals from telecom companies, device manufacturers, software providers, and related sectors.

Custom-branded carpets in matching color schemes are used to delineate different zones within the exhibition halls, such as networking areas, demo zones, and partner pavilions. These carpets prominently display the logos of participating companies, reinforcing brand awareness and creating a branded environment that enhances the overall attendee experience. Custom-printed carpet runners guide attendees along designated pathways, leading them to key exhibits, conference sessions, and special showcases. Custom-printed mats and event rugs are also used in VIP lounges, hospitality suites, and press rooms, adding a touch of sophistication and branding continuity throughout the event.

red carpet runner with stanchions and red rope

NAB Show (National Association of Broadcasters Show)

Founding: The NAB Show traces its roots back to 1923 when it was first held as the National Radio Show.

Location: Las Vegas, Nevada, USA

Description: The NAB Show is the ultimate gathering for professionals in the media, entertainment, and technology industries, featuring exhibitions, workshops, product launches, and networking opportunities for broadcasters, content creators, technology providers, and industry influencers.

Custom-branded carpets are utilized in booth spaces, presentation areas, and sponsored lounges to showcase logos, graphics, and messaging from exhibitors, sponsors, and partners. These carpets help create brand recognition, facilitate navigation, and enhance the overall aesthetic appeal of the show floor. Custom-printed carpet runners guide attendees through thematic zones within the exhibition halls, highlighting trends, innovations, and featured showcases. Custom-printed mats and event rugs are also used in conference rooms, meeting spaces, and hospitality areas, providing a branded backdrop for networking and collaboration.

blue ceremonial carpet

IFA (Internationale Funkausstellung Berlin)

Founding: IFA was first held in 1924 as the "Great German Radio Exhibition."

Location: Berlin, Germany

Description: IFA is a leading trade show for consumer electronics and home appliances, featuring product launches, industry presentations, panel discussions, and networking opportunities for manufacturers, retailers, media, and consumers interested in the latest tech innovations.

Custom-branded carpets are integrated into booth designs, showcasing the logos, product images, and branding messages of exhibitors across various product categories. These carpets create branded spaces within the exhibition halls, attracting attendees and reinforcing brand identity. Custom-printed carpet runners guide visitors through the different exhibition areas, highlighting key product launches, interactive displays, and special demonstrations. Custom-printed mats and event rugs are also used in lounges, meeting rooms, and press areas, providing a branded atmosphere for networking and media interactions.

blue carpet runner with stanchions and blue rope

ISE (Integrated Systems Europe)

Founding: ISE was founded in 2004 by three associations: CEDIA, InfoComm International, and NSCA.

Location: Amsterdam, Netherlands (formerly held in Barcelona, Spain)

Description: ISE is Europe's largest trade show for the audiovisual and integrated systems industry, showcasing the latest technologies, solutions, and trends in AV, digital signage, smart home automation, and professional audiovisual systems.

Custom-branded carpets are used in booth spaces, demonstration areas, and networking zones to highlight the logos, products, and services of exhibitors, sponsors, and industry partners. These custom-branded carpets create and expand the brand image environments that attract visitors and convey a sense of professionalism and innovation. Custom-printed carpet runners guide attendees through the exhibition halls, leading them to thematic pavilions, technology showcases, and educational sessions. Custom-printed mats and event rugs are also used in seminar rooms, meeting spaces, and VIP lounges, providing a branded backdrop for learning, networking, and business discussions.

These top industry-related trade shows and conferences leverage the use of custom-branded carpets and custom-printed carpet runners, mats, and event rugs to enhance brand visibility, create branded environments, guide attendee navigation, and provide a professional and memorable experience for participants and visitors alike. You don’t have to be a member of a large lobby association (though it would be nice!) to showcase your product, your company, firm, or brand in a stylish and elegant way with the use of custom-branded carpets and custom-printed event rugs that enhance your brand image. Shop CeremonialSupplies.com for quality custom-branded carpets, and custom-printed event rugs, brand-printed carpet runners and more! Whether you’re organizing a company conference, or participating in a large scale industry association meeting, CeremonialSupplies.com has the color-coordinated custom-branded carpet for your conference, and many accessories to go with it! You will love our friendly and knowledgeable customer service, our quality products, and our prompt and efficient shipping. Click here for a quote.