All companies have their own needs and goals when attending an industry conference, but no matter what these are, there are 5 essentials for the best corporate presence at a convention or a conference, which will create a strong impact and distinguish you and your company from all the others. CeremonialSupplies.com has been a long time supplier of corporate essentials for events such as groundbreaking ceremonies, grand openings, sales meetings, military ceremonies, and many more events where a company needs to stand out from the rest. From our years in business, we have learned there are five essential items that a company should have when establishing its presence at a convention :
Booth Design
A visually appealing booth design will help draw the attention of attendees to your company's presence. Your booth should be branded with your company's logo, colors, and other key messaging, and should clearly communicate what your company does and what you have to offer. A brand, product, or company perceived to be upscale because of the value of their products or services should have a booth presence that matches this perception. The use of a customized carpet and tablecloth, with coordinated color of the company logo, or the company name, will definitely create a visual impact and provoke top of mind awareness among attendees. Our wide selection of printed and non-printed carpets and carpet runners come in various sizes to accommodate any space, and draping your product display table with a customized tablecloth will drive the message further.
Promotional Materials
Promotional materials are a must-have for any company at a convention. These can include things like brochures, flyers, business cards, and branded giveaways (e.g., pens, notepads, tote bags, lapel pins). Make sure your promotional materials are consistent with your brand messaging and are informative enough to provide attendees with a good understanding of what your company does. We at CeremonialSupplies.com find that lapel pins serve as a valued giveaway and keepsake, and we offer a large variety of lapel pin designs from which to choose.
Display Screens and Signs
Display screens can help bring your company's messaging to life and provide visual interest to your booth. Use them to showcase your products, services, and company information, as well as any demos or videos that can help engage attendees. A banner sign or backdrop, appropriately placed can help call attention to your booth. Vertical banners placed on each side of your booth will provide an instant visual that will help attendees to locate your booth among the others.
Staff
Having knowledgeable and friendly staff at your booth is crucial to your company's success at a convention. Your staff should be able to answer questions about your company, products, and services, and should be able to engage with attendees in a way that reflects positively on your brand. A great way to distinguish your staff from the general public, and from your competition, is by using clothing with corporate identity. This means elegant men and women embroidered oxford shirts, or if the climate is more relaxed polo shirts with logo. The great thing about oxford shirts is their comfortable material, and the professional way they look. Corporate polo shirts are great too, and can be worn in casual atmosphere. Corporate branded tee shirts are great for team sports during activity day, and are a great way to let your presence be known during set up and take down of the booth.
Lead Capture System
A lead capture system is essential for tracking the success of your company's presence at a convention. This can include things like lead cards or digital lead capture tools, which allow you to capture attendee information and follow up with potential customers after the convention. Make sure your lead capture system is easy to use and well integrated with your sales and marketing processes. A simple and popular lead capture system that has been tried and true is to hold a raffle and pick a winner from business cards provided by potential buyers who have stopped by your booth.
These five essential items – booth design, promotional materials, display screens, staff, and lead capture systems – are crucial for a successful corporate presence at industry conventions, conferences, and events. Shop CeremonialSupplies.com for all the items you need to make your brand, company, or message, stand out and above the rest! Click here for a quote.